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Event tourism as instrument of raise of tourist attraction of Belgorod region

Annotation

The characteristics of event tourism in the Belgorod region are considered. The author is of the opinion that the presence of the unique historical and cultural sites can lead to successful development of event tourism in the area. The paper analyzes the factors affecting the increase of the tourist attraction of the region. Belgorod region has tourist and recreational opportunities, has a certain historical and cultural potential, favorable natural conditions, a variety of folk traditions and the potential for the development of event tourism. Currently, event tourism – is not only a promising and fastest growing segment of the tourist market, but also an effective tool for the promotion of the territories. Event tourism is one of the new and highly profitable forms of tourism, so at the present stage event management are becoming popular for tourists and attractive. This is due primarily to the fact that the tourist can not only get acquainted with the area and its attractions, but also to become an active participant in any event. Of new information, familiarity with different objects of history, material and spiritual culture, along with that provides the opportunity to participate in various events, make leisure in event tourism attractive and popular, allowing to maintain the vitality and uplifting personality. Today, the event acts as the major motivating factor for the development of the territory, its visibility and attractiveness to tourists, investors, and others. The definitions of such concepts as “event tourism”, “attraction marketing” and others are given. As event tourism activities festivals, fairs, theater festivals should be noted. A special place is occupied in the event tourism festivals. The role of event tourism in enhancing tourism attractiveness of the Belgorod region is defined.

Keywords

event tourism; promotion areas; festivals; historical reconstruction; the regional tourism product

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UDC

338.48

Pages

278-283

References

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Received

2014-10-02

Section of issue

Applied researches in socio-humanitarian sphere

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