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Retro-elements in еrgonomy of modern provincial town: fragment of onomastic pattern of Tambov

Annotation

The trends in modern ergonomy to the creation of the names of the business objects, stylized under the category of previous periods of socio-economic development of society are considered. The author uses common in the linguistic literature, the designation of this trend as “retrorization”. Analyzing database ergonomic of Tambov, formed by methods based search and a solid selection of advertising and informational publications, texts, signs of enterprises and institutions and the reference data of Internet resources, two main areas of retrorization, pre-revolutionary and soviet, are identified. Each direction in onomastic space of the city are implemented in certain, specific for the indicated periods, the models for the formation of names that are used by the nominators or as ready-made templates, or semantically reviewed, are structural or graphical transformation. We come to the conclusion about the demand for retrorization in ergonomy of Tambov and notes that raising in onomastic the consciousness of the citizens, “the spirit of the past”, when life was easier, clearer and calmer, retro-ergonyms carry the connotation of national identity, loyalty to the traditions and thereby contribute to creating a comfortable language and partly socio-cultural situation in the city.

Keywords

ergonym; retrorization; retro-model; onomastic space of the city; onimization; appellative; abbreviation; ellipticine

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UDC

81'23

Pages

244-248

References

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Received

2014-10-31

Section of issue

Language. cognition. culture

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