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Corporate social responsibility as an element of strategic management: analysis of the concept

Annotation

The research is devoted to extremely relevant at this point of time the direction of social responsibility in the economy. Russian practice not once proves the need for sensitivity to its own personnel. Taking into consideration the increasing lately personnel shortage this line of research is very important. The purpose of the study is to identify the major historical milestones in the development and establishment of the concept of corporate social responsibility, the allocation of key theories and ideas regarding the categories of business liability. Basic research methods are retrospective and historical analysis, analytical comparison and synthesis. It is proved that the present stage of development of the concept of responsibility is a strategic management. The company, which focuses on long-term development of their own planning horizon, should include a zone of active management of the care staff. Two main periods of formation of the concept of corporate social responsibility, which reflects the sensitivity of business to society and focus on specific indicators, are formulated.

Keywords

corporate social responsibility; strategic management; “social” enterprise; business ethics

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UDC

338.1

Pages

105-108

References

1. Daws K. Can business afford to ignore corporate social responsibilities? // California Management Review. 1960. № 2. 2. Eels R., Walton C. Conceptual foundations of business. Homewood, 1961. 3. Friedman M. The social responsibility of busi-ness is to increase its profit // The New York Times Magazine. 1970. № 13. 4. Carroll A. The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders // Business horizons. 1991. July–August. 5. Freeman R., Evan W. Corporate governance: a stakeholders' interpretation // The Journal of Behavioral Economics. 1990. Vol. 19. № 4. 6. ISO 26000 – Sotsial'naya otvetstvennost'. URL: http://www.iso.org/iso/ru/home/standards/iso260 00.htm (data obrashcheniya: 12.10.2014). 7. Bataeva B.C. Strategicheskie prioritety sotsial'no-ekonomicheskogo razvitiya Rossii i kontseptsiya korporativnoy sotsial'noy otvetstvennosti (na pravakh rukopisi). M., 2010. 8. Garriga E., Mele D. Corporate social responsibility theories: mapping the territory // Journal of Business Ethics. 2004. Vol. 53. № 1-2. 9. Carroll A. A corporate social responsibility journey: looking back, looking for ward. URL: http://www.academiaedu/2706899/a__csr_journey_looking_backlooking_forward (accessed: 10.10.2014). 10. Kiryushkina E. Korporativnaya sotsial'naya otvetstvennost' i strategicheskoe upravlenie kompaniey // Problemy teorii i praktiki upravleniya. 2014. № 9. S. 61-67.

Received

2014-10-28

Section of issue

Problems and prospects of development of modern economics

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