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Social Choice of Modern Russian Generations (Sociological Aspect)


Purpose of the article is to define and compare valuable priorities (the social choice) of representatives of different age and generational groups on the basis of sociological materials. Authors analyzed public opinion of Russians on the basis of comparison of opinions of representatives of different age and generational groups and also by comparison of similar materials of the sociological surveys conducted in 1999 and in 2017. The sociological analysis showed heterogeneity of «collective feelings and the ideas» at representatives of different generations. Sociological measurements demonstrate presence at a noticeable part of society of more or less «liberal» positions (in the spirit of the market relations, individualism and subsidiarity) and presence at the most part of society of more or less «conservative» positions (in the spirit of the state paternalism, collectivism and social justice). It is important to keep track of dynamics of social life and corresponding changes in structure of world outlooks of these or those parts of society, age and generational groups and to reveal requests in society for a certain social policy. That social policy was adequate to requirements of society, it has to consider both the existing contradictions, and long-term trends. Together with market conditions of social and economic life certain bases for development of sociocultural values individualistic in character appeared. At the same time during the Post-Soviet period the collectivist social values were not cancelled and were remained transmitted via mechanisms of socialization of the personality and continuity of generations (in the transformed look). Respondents prefer the slogans reflecting social justice, democratic rights and freedoms of citizens and social equality. Conscious forces of society, the state and public institutes and the organizations haven’t only to take care of development and promotion of a certain system of the ideas and values in society taking into account realities and historical experience, but to take care in order to adequately consider in policy the clear and acceptable to masses paradigm of development of society on prospect.


Generations, social values, social choice, individualism, collectivism, conservatism, liberalism, paternalism, subsidiarity, human rights, social justice, social equality

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Problems of Modern Society

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