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Communication media and its usage in political activities

Annotation

Development of the political sphere of modern society is impossible without usage of modern information and communication technologies. The impact of information and communication technologies on political sphere of the society and analyzes current paradigms, which consider possibilities of influence of the Internet on political institutes and processes, is scrutinized. The author relies in theoretical works in the sphere of social communication analysis, mass-communication processes, mechanisms and results of their impact of individual consciousness. The objective of the research is analysis of interaction of modern communications and political sphere of modern society as a necessary component of interrelationship between political entities and civil society. The article identifies main trends of development of political communication’s forms in upcoming information society taking into account the opportunities, which are given by the Internet as a universal communication environment; it also analyses the role of the blogosphere and its opportunities in agitation and propaganda activities, public relations’ development and political communication.

Keywords

mass-communication tools; Internet; political sphere of society; blogosphere; communication technologies

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UDC

316.77

Pages

128-133

References

1. Vershinin M.S. Politicheskaya kommunikatsiya v informatsionnom obshchestve: perspektivnye napravleniya issledovaniy // Aktual'nye problemy teorii kommunikatsii: sbornik nauchnykh trudov. SPb., 2004. S. 253-270. 2. Chesnakov A.A. Resursy INTERNET i rossiyskie politicheskie tekhnologii: sostoyanie i perspektivy razvitiya // Vestnik MGU. Seriya 18. Sotsiologiya i politologiya. 1999. № 4. 3. Grossman L.K. The Electronic Republic: Re-shaping Democracy in the Information Age. N. Y., 1995. 4. Browning G. Electronic Democracy: Using the Internet to Influence Politics. Wilton, 1996. 5. Elections in Cyberspace: Toward a New Era in American Politics / ed. by A. Corrado, Ch. Firestone. Washington, 1996. 6. Kornilov E.A., Kornilova E.E. Massovye kommunikatsii na rubezhe tysyacheletiy. M., 2013. 7. Rheingold H. A Slice of Life in my Virtual Community // Global Networks / ed. L.M. Harasim. Cambridge, 1993. 8. Pashentsev E.N. Kommunikatsionnyy menedzhment i strategicheskaya kommunikatsiya. So-vremennye tekhnologii global'nogo vliyaniya i upravleniya. M., 2014. 9. Politicheskoe proektirovanie v prostranstve sotsial'nykh kommunikatsiy: materialy 10 Mezhdunarodnoy nauchnoy konferentsii: v 2 ch. M., 2013. Ch. 2. 10. Bimber B. The Internet and Political Transfor-mation: Populism, Community, and Accelerated Pluralism // Polity. V. 31. № 1.

Received

2014-10-07

Section of issue

Modern russian policy

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