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On the political technology of Victorian England: the concept of “jingo” in the publishing practice of “Punch” magazine (1878–1879)

Annotation

We explore the logic and techniques of using the concept of “jingo” in the publishing practice of “Punch” magazine as a tool of political technologies aimed at shaping public opinion on key issues of foreign policy and electoral behavior in Britain in 1878–1879. The urgency of the problem being analyzed is due to the importance of a comprehensive understanding of the phenomenon of jingoism as one of the significant manifestations of the political history and culture of Victorian England. The study adopted a cross-disciplinary approach, which involves politically and linguistically indirect analysis of the concept of “jingo” in the context of the political and ideological realities of British history during the Eastern crisis of the 1870s of the 19th century. Specific examples show that the peculiarities of the genre of the magazine, its popularity, consideration of the cultural request of its audience determined the choice of language means, the style of presentation of the material and the choice of images. It is justified that the methods used in the texts of Punch were aimed at maintaining a positive image of the liberals and discrediting opponents both at the personal level and the party. It is concluded that the concept of “jingo” in the propaganda campaign of “Punch” has taken meaning propaganda cliches, which acted as a means of political identification, social and political advertising and anti-advertising, served as a tool to manipulate public opinion. This study may provide material for a number of further studies in the study of British political culture.

Keywords

Great Britain; jingo; jingoism; “Punch”; political technologies

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DOI

10.20310/1810-0201-2021-26-190-223-234

UDC

94(410)

Pages

223-234

References

1. Dronova N.V. Dzhingoistskiye mitingi 1877–1878 gg.: k otsenke politicheskikh tekhnologiy viktorianskoy Anglii [Jingo rallies of 1877–1878: Towards an assessment of political technologies in Victorian England]. Tezisy doklady Mezhdunarodnoy nauchnoy konferentsii «Britaniya: istoriya, kul’tura, obrazovaniye». Vyp. 2 [Proceedings of the International Scientific Conference “Britain: History, Culture, Education”]. Yaroslavl, Yaroslavl State Pedagogical University named after K.D. Ushinsky Publ., 2012, pp. 127-129. (In Russian). 2. Zholudov M.V. Dzhingoizm i rusofobiya v obshchestvennom mnenii i politike Velikobritanii XIX v. [Jingoism and russophobia in public opinion and politics of Great Britain in the 19th century]. Istoriya 2019. Vypusk 12 (86). [History 2019. Issue 12 (86)]. DOI 10.18254/S207987840008177-3. Available at: https://history.jes.su/S207987840008177-3-1 (accessed 22.09.2020). (In Russian). 3. Cunningham H. Jingoism in 1877–78. Victorian Studies, 1971, vol. 14, no. 4, pp. 429-453. 4. King E. The emergence of “jingo” and “jingoism” as political terms in public debate in Great Britain (1878–1880). Journal of Historical Pragmatics, 2014, vol. 15-2, pp. 292-313. DOI 10.1075/jhp.15.2.07kin 5. Dave R. Popular Music in England, 1840–1914: a Social History. Manchester, Manchester University Press, 1987, 340 p. 6. Scott D.B. Music and social class in Victorian London. Urban History, 2002, vol. 29, no. 1, pp. 60-73. DOI 10.1017/S0963926802001062 7. Attridge S. Nationalism, Imperialism and Identity in Late Victorian Culture: Civil and Military Worlds. New York, Palgrave Macmillan Publ., 2003, 229 p. 8. Senelick L. Politics as entertainment: Victorian music-hall songs. Victorian Studies, 1975, vol. 19, no. 2, pp. 149-180. 9. Laity P. The British Peace Movement 1870–1914. New York, Oxford University Press, 2001, 270 p. 10. Faulkner P. The White Man’s Burdens: an Anthology of British Poetry of the Empire. Exeter, University of Exeter Press, 1996, 387 p. 11. Dronova N.V. Traditsii imperskogo myshleniya i novatsii imperskoy propagandy v Velikobritanii v 70-e gody XIX veka [Traditions of imperial thinking and innovations of imperial propaganda in Great Britain in the 70s of the 19th century]. Novaya i noveyshaya istoriya: Vyp. 21 [New and Contemporary History: Issue 21]. Saratov, Saratov State University Publ., 2004, pp. 151-169. (In Russian). 12. Holyoake G.J. Sixty Years of an Agitator’s Life. Vol. 2. London, T.F. Unwin Publ., 1893, 336 p. 13. Erofeyev N.A. Angliyskiy kolonializm v seredine XIX veka. Ocherki [English Colonialism in the Middle of the 19th Century. Essays]. Moscow, Nauka Publ., 1977, 256 p. (In Russian).

Received

2020-11-27

Section of issue

Foreign countries’ history

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