Menu: Home :: go to Journal :: switch to Russian :: switch to English
You are here: all Journals and Issues→ Journal→ Issue→ Article

Irony and humor in journalism as a cognitive strategy (media and cultural aspects)


Irony as a narrative-cognitive strategy, in comparison with social and ethical analytics in the media or with the entertaining pathos of laughter in journalism, rarely attracted the attention of researchers, although its heuristic potential is self-evident and is reflected in the works of many researchers. The study and explication of the interaction and contradictions of “cognition” and “hedonism” is topical. The purpose of the study: to show, using examples of predominantly English-language texts, the specificity of ironic overtones that create additional narrative expression related to the cognitive strategies of the authors, that is, to the setting for expanding the horizons of knowledge in the context of the modern development of the theory of mass media, communication and literary criticism. Methods of the study: cognitive-contextual, combined with historical and cultural analysis of ironic discourses. The nature of the information and cultural potential of ironic discourses is characterized, taking into account the “postmodern sensitivity”. The pragmatic expediency of the interaction of irony and analytics in the construction of the epistemological paradigm of journalistic narratives is substantiated. Conclusions are drawn about the cognitive-heuristic significance of comic elements in journalistic texts, about the benefits of intrusion of hedonistic values into serious media discourses, about the conflict of interests of “humorists” and “cognitivists” in media narratives and in the science of mass communications.


irony, cognitivism, hedonism, humor, media text, journalism

Full-text in one file









1. Barns Dzh. Nechego boyat’sya [Nothing to Fear]. Moscow, Eksmo Publ., 2012, 384 p. (In Russ.) 2. Raizberg B.A., Lozovskii L.M., Starodubtseva E.B. Sovremennyi ehkonomicheskii slovar’ [Modern Economic Dictionary]. Moscow, INFRA-M Publ., 1998, 476 p. (In Russ.) record/01001801969 3. Natkho O.I. Paremiologicheskaya kartina mira v angliiskoi lingvo-kul’ture [Paremiological picture of the world in English linguoculture]. Vestnik Pyatigorskogo gosudarstvennogo lingvisticheskogo universiteta = Pyatigorsk State Linguistic University Bulletin, 2009, no. 3, pp. 138-142. (In Russ.) 4. Kroichik L.E. Smeshnoe i grustnoe: ehtyudy na temy russkoi komicheskoi literatury XIX–XX vekov [Funny and Sad: Studies on the Themes of Russian Comic Literature of the 19th–20th Centuries]. Voronezh, Voronezh State University Publishing House, 2014, 364 p. (In Russ.) 5. Khorol’skii V.V. Zarubezhnaya publitsistika v ehpokhu Postmoderna. Problemy analiza mediinykh diskursov [Foreign Journalism in the Postmodern Era. Problems of Analysis of Media Discourses]. Voronezh: Voronezh State University Publ., 2019, 110 p. (In Russ.) 6. Wilson D., Sperber D. Explaining Irony. Meaning and Relevance. Cambridge, Cambridge University Press, 2012, pp. 123-146. 7. Raskin V. Theory of humour and practice of humour research: Editor’s notes and thoughts. Berlin; New-York, Mouton de Gruyter Publ., 2008, 351 p. 8. Goikhman O.Ya. Communication science in the modern society. Nauchnye issledovaniya i razrabotki. Sovremennaya kommunikativistika = Scientific Research and Development. Modern Communication Studies, 2012, vol. 1, no. 1, pp. 4-8. (In Russ.) 9. Shilikhina K.M. Ironic expression of deontic evaluation in public political discourse. Politicheskaya lingvistika = Political Linguistics, 2013, no. 1 (43), pp. 121-127. (In Russ.) 10. Khramchenko D.S. Ironiya kak sredstvo aktivizatsii sinergiinykh protsessov pragma-semanticheskoi samoorganizatsii angliiskogo delovogo diskursa [Irony as a means of activating synergistic processes of pragma-semantic self-organization of English business discourse]. Vestnik Samarskogo gosudarstvennogo universiteta = Vestnik of Samara State University, 2009, no. 1 (67), pp. 175-180. (In Russ.)



Section of issue

Media communications and journalism

Для корректной работы сайта используйте один из современных браузеров. Например, Firefox 55, Chrome 60 или более новые.