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Theoretical methodological approaches to the study of visual in sociology


The article deals with the questions of visual communications study. Today the issue of visual is becoming the central one for researches working in Social sciences and Humanities. Interdisciplinary research of visual communications defined a new subject field. This interest is caused by expansion of visual images in all spheres of social activity. Sociologists consider a wide spread of visual images in social area to be a distinctive feature of society development modern level. The author of the article analised a number of study aspects and theoretical-methodological approaches of visual communications study. The characteristic features of visual, iconic and pictorial turns are identified and basic definitions of such notion as visual communications are viewed. Besides the analysis of visual communication process and its elements is given.


visual communications; visual turn; addresser; addressee; visual image

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Questions of theory and methodology

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