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ADMINISTRATIVE CULTURE IN THE CONDITIONS OF INFORMATION SOCIETY

Annotation

Cultural values are an important factor affecting functioning and efficiency of organizations. Most contemporary studies of business cultures focus on the differences in national cultures. However, global trends such as the shift from industrial to post-industrial, or information society, also influence the culture-business relations. The rise of the information society is accompanied by cultural transformations which include increased activity and participation in media space, cultural and informational heterogeneity and bricolage fostering personalized description of reality. M. Castells points to importance of networking both in society in general and in business in particular. He discusses four different cultural models underlying the information society: technomeritocratique, entrepreneurial culture, the cultures of hackers and virtual communities. These models determine ways of “doing business” in the Internet economics and the companies’ relations to their environment. These models are equally important for the information society but implement different values. Although they typically share egalitarian norms, they may significantly differ in such cultural values as individualism/collectivism or the value of achievement and success. These differences cause inner tensions and conflicts in the information society and, particularly, in IT-related business activities.

Keywords

information society; information technologies; business culture; national culture; the Internet economy; the network principle

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UDC

316.3

Pages

59-63

References

1. Available at: http://u3a.socialprojectspb.ru (ac-cessed 03.02.2016). 2. Parsons T. Sotsial'naya sistema. O sotsial'nykh sistemakh [Social system. About social systems]. Moscow, Akademical project Publ., 2002. (In Russian). 3. Barinov V.A., Makarov L.V. Korporativnaya kul'tura organizatsii v Rossii [Corporative culture of organisation in Russia]. Menedzhment v Rossii i za rubezhom – Management in Russia and in foreign countries, 2002, no. 2, pp. 110-121. (In Russian). 4. Kastel's M. Galaktika Internet: Razmyshleniya ob Internete, biznese i obshchestve [Internet gal-axy: Thinking of the Internet, business and so-ciety]. Yekaterinburg, U-Faktoriya Publ., 2004. (In Russian). 5. Borisov V.K., Petrunin Yu.Yu. Etika biznesa [Business ethics]. Moscow, 2004. (In Russian). 6. Uebster F. Teorii informatsionnogo obshchestva [Theory of information-oriented society], trans. from English M.V. Arapov, N.V. Malykhina; ed. E.L. Vartanova. Moscow, Aspekt Press Publ., 2004. (In Russian). 7. Veber M. Khozyaystvennaya etika mirovykh religiy. Izbrannoe. Obraz obshchestva [Artistic ethics of world religions. Selected. Pattern of so-ciety]. Moscow, Yurist Publ., 1994. (In Russian). 8. Kastel's M. Informatsionnaya epokha: ekonomika, obshchestvo i kul'tura [Information-oriented epoch: economy, society and culture]. Moscow, 2000. (In Russian). 9. Strategiya gosudarstvennoy natsional'noy politiki Rossiyskoy Federatsii na period do 2025 g. [Strategy of state policy of Russian Federation for the period through to 2025]. Available at: http://www.lawinrussia.ru/node/298145 (acces-sed 03.02.2016).

Received

2016-05-17

Section of issue

The word young

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