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TENDENCIES AND DYNAMICS OF RUSSIAN PR-SERVICES MARKET’S DEVELOPMENT

Annotation

The peculiarities of Russian PR-services market’s development are considered. The basic reasons of the formed PR concepts’ absence as of a market and also characteristic features of modern state of PR-services market’s development are presented. The comparative analysis of priority directions of PR-activity (PR accompaniment of marketing B2C/B2B; corporate communications; financial communications and communication with investors, external communication and GR, crisis communications; internal communications; digital communications; communicational researches and analytics; political communications; branding and territories’ promotion, cross-branch and other services) is carried out. The basic tendencies in abundance of PR-services categories, including their competitive ability and relevance according to branches are analyzed.

Keywords

PR; public relations; PR; PR-services market; tendencies of PR-market; PR-agencies; marketing communications; corporate communications; crisis communications; digital communications; financial communications; political communications

Full-text in one file

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UDC

070+316.77

Pages

21-24

References

1. Shilina M.G. Osobennosti rynka obshchestvennykh svyazey: rossiyskie i mirovye realii [Special aspects of market of social relations: Russian and World realities]. Mediaskop – Mediascope, 2010, no. 2. Available at: http://www. mediascope.ru/node/572 (accessed 10.09.2016). 2. Sayt Assotsiatsii kompaniy konsul'tantov v oblasti svyazey s obshchestvennost'yu (AKOS). Razdel «Klassifikatsiya PR-deyatel'nosti v Rossii» [Site of Assosiation of consult companies in sphere of public relations (AKOS). Section “Classification of PR-activity in Russia”]. Available at: http://www.akospr.ru/standarty-industrii/ klassifikaciya-vidov-pr (accessed 10.09.2016). 3. Sayt mezhdunarodnoy konferentsii «Strategicheskie kommunikatsii. Upravlenie reputatsiey kompanii» [Site of International conference “Strategical communications. Managing the company reputation”]. Available at: http://www.pr-conf.ru/ ar08_may_speakers.shtml (accessed 10.09.2016). 4. Rynok PR v Rossii: struktura i dinamika [PR-market in Russia structure and dinamics]. Sostav.ru. 2015. June 17. Available at: http://www.sostav.ru/publication/pr-rynok-akos-17211.html (accessed 10.09.2016).

Received

2016-10-12

Section of issue

Modern russian society

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