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NOTION AND TYPES OF CORPORATE CULTURE

Annotation

The topic “Notion and types of corporate culture” may not seem noteworthy to many people. Nevertheless, more and more organizations are trying to find the way to increase their effectiveness. They need human resources managers who know exactly how to establish cooperation in a team and with administration. Employees’ aims are not always in line with those of employers’; but they are all in the same boat and people should try to understand their colleagues. We are particularly interested in personnel training. The insights with a view to sharing experience with colleagues are presented. The purpose of the present study is to define the notion and types of corporate culture. Theoretical basis for the research includes works of foreign and Russian authors, sociologists and human resources managers. The content of corporate and organizational cultures is analysed. It is a proved fact that the level of corporate culture is an indicator of the company’s success. The view that corporate and organizational cultures are identical categories is substantiated. In this study, a company is considered not only as a reduced model of society, but also as a large-scale entity. The identity of an employee is the central point of corporate culture, which is reflected in mission, values, norms and rules of conduct. Effective personnel management is about strong employee involvement in corporate culture.

Keywords

Denison Consulting; corporate culture; organizational culture; industrial society; post-industrial society; corporation; rationalization; E. Schein; T.Y. Bazarov; E.A. Kapitonov; R. Dahrendorf; V. Pareto; N. Luhmann; R. Michels; F. Ferrarorti; H.K.B. von Moltke; K. Cameron; R. Quinn; D. Denison; Cameron-Quinn model; Schein model; Denison model; Denison Consulting

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UDC

316.334.2+316.622

Pages

35-47

References

1. Moltke von H.K.B. Istoriya germano-frantsuzskoy voyny 1870–1871 gg [History of the German-French War of 1870–1871]. Moscow, Voenizdat Publ., 1937. (In Russian). 2. Schein E. Organizatsionnaya kul'tura i liderstvo [Organizational Culture and Leadership]. St. Petersburg, Piter Publ., 2002, 336 p. (In Russian). 3. Upravlenie personalom [Personnel Management]. T.Yu. Bazarov, T.L. Eremin (eds.). Moscow, YUNITI Publ., 2002, 560 p. (In Russian). 4. Kapitonov E.A., Zinchenko G.P., Kapitonov A.E. Korporativnaya kul'tura: teoriya i praktika [Corporate Culture: Theory and Practice]. Moscow, Alfa-Press Publ., 2005, 352 p. (In Russian). 5. Lotman Yu.M. Besedy o russkoy kul'ture [Conversations about Russian Culture]. St. Petersburg, Iskusstvo-SPb Publ., 1994, 412 p. (In Russian). 6. Istoriya teoreticheskoy sotsiologii. Stabilizatsionnoe soznanie i sotsiologicheskaya teoriya v vek krizisa [History of Theoretical Sociology. Stabilization Consciousness and Sociological Theory in the Age of Crisis]. Moscow, Akademicheskiy Proekt, Gaudeamus Publ., 2010, 308 p. (In Russian). 7. Istoriya teoreticheskoy sotsiologii. Sotsiologiya vtoroy poloviny XX – nachala XXI veka [History of Theoretical Sociology. Sociology of the Second Half of XX – Beginning of XXI Century]. Moscow, Akademicheskiy Proekt, Gaudeamus Publ., 2010, 526 p. (In Russian). 8. Istoriya teoreticheskoy sotsiologii. Nachalo XX veka. Pervyy obshche-teoreticheskiy krizis sotsiologii [History of Theoretical Sociology. The Beginning of the XX Century. The First Theoretical Crisis of Sociology]. Moscow, Akademicheskiy Proekt, Gaudeamus Publ., 2010, 354 p. (In Russian). 9. Cameron K.S., Quinn R.E. Diagnostika i izmenenie organizatsionnoy kul'tury [Diagnosing and Changing Organizational Culture]. St. Petersburg, Piter Publ., 2001, 311 p. (In Russian). 10. Denison D.R. Corporate Culture and Organizational Effectiveness. New York, 1997, 267 p. 11. Denison D.R. Lessons for Leaders. The Top Five Corporate Culture Stories of 2015. Available at: https://www.denisonconsulting.com/docs/transform/lfl1.pdf (accessed 15.03.2017). 12. Averin A.V. Korporativnaya kul'tura sovremennogo obshchestva. Avtoref. diss. kand. … filosof. nauk. [Corporate Culture of Modern Society. Cand. philosoph. sci. diss. abstr.]. Stavropol, 2006. (In Russian). 13. Campbell J. Tysyachelikiy geroy [The Hero with a Thousand Faces]. St. Petersburg, Piter Publ., 2017, 352 p. (In Russian).

Received

2017-05-05

Section of issue

Socio-cultural problems of the modern world

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