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SUCCESS AS A KEY ELEMENT OF BUSINESS CULTURE

Annotation

Development of business culture in modern society is very important. The special attention is required to itself by consideration of the main components of this culture. All structure depends on prevalence of this or that component. Special attention is paid to such component as success. To be successful means to be a sample for others. Relevance of the study is that successful people set before themselves definite and accurate purposes, and try to obtain them despite everything. Therefore it is never impossible to be satisfied with what has already been achieved, it is necessary to grow and develop constantly. A research to allocate with the purpose the main components of business culture and to show how success in development of the company and business culture in general is important is carried out. It is proved that the successful leader is at the helm of the mighty and strong company in which strong people work. From that as himself positioned by the leader, such spirit also will reign in the company. It is possible to draw a conclusion that success of the company is directly connected with the leader. The leader determines values which are inherent in the company. The higher values are, the higher the success of the company is. And success of the separate companies defines all essence of modern business culture.

Keywords

culture; society; business culture; success; business sphere; leader

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UDC

316.334.2+316.46+174.4

Pages

84-87

References

1. Shelamova G.M. Delovaya kul'tura i psikhologiya obshcheniya [Business Culture and Psychology of Communication]. Moscow, Publishing Center “Akademiya”, 2007. (In Russian). 2. Titova O.G. Tekhnologii delovogo obshcheniya [Business Communication Technologies]. Moscow, YUNITI-DANA Publ., 2008, 239 p. (In Russian). 3. Lavrinenko V.N., Lukasheva G.S., Ostanina O.A. Sotsiologiya [Sociology]. Moscow, YUNITI Publ., 2013, 447 p. (In Russian). 4. Sotsiologiya: kratkiy tematicheskiy slovar' [Sociology: a Brief Thematic Dictionary]. A.N. Elsukov (ed.). Rostov-on-Don, Feniks Publ., 2012, 317 p. (In Russian). 5. Shendrik A.I. Sotsiologiya kul'tury [Sociology of Culture]. Moscow, YUNITI-DANA Publ., 2012, 495 p. (In Russian). 6. Sorokin P.A. Chelovek. Tsivilizatsiya. Obshchestvo [Man. Civilization. Society]. Moscow, 2012. (In Russian). 7. Sotsiologiya kul'tury: metodologiya i praktika kompleksnogo sotsiologicheskogo issledovaniya [Sociology of Culture: Methodology and Practice of Complex Social Research]. Moscow, 2010. (In Russian). 8. Sotsiologiya kul'tury: problemy sotsial'nykh pokazateley razvitiya kul'tury [Sociology of Culture: Problems of Social Development Indicators of Culture]. Moscow, 2010. (In Russian). 9. Samygin S.I., Petrov G.O. Sotsiologiya: 100 ekzamenatsionnykh otvetov [Sociology: 100 Examination Answers]. Moscow, Rostov-on-Don, MarT Publ., 2013, 234 p.

Received

2017-03-15

Section of issue

The word young

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