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Stereotypes in the content of regional online media


Online media lead to the unification of news, mythologization and the emergence of generalized ideas about events and people. Such unified news become stereotypes – a generalized view of a limited part of reality that the mass audience understands. The purpose is to identify stereotypes in the content of regional online media. The news sites of different regions of the Central Federal District of Russian Federation and the stereotypes of mass culture, typical for the media outlets have been analyzed. Sites were selected on the basis of open data on site traffic during the month. Most of them have an official registration as an online media. We used the method of content analysis and as a result, an idea about social stereotypes in the content of regional online media was formed. At the same time we emphasize the dual role of stereotypes. Simplification of the process of cognition, on the one hand, leads to a simplified understanding of processes occurring in society, a decrease in the analytical nature of journalistic materials. On the other hand, one should take into account the current trend in the perception of information – unconscious and passive consumption of the mass information. The stereotype allows you to shorten the time to read and analyze one news material and allow a quick transition to other news


culture of consumption; stereotype; society of stereotypes; online media; social reality; simplification of facts; passive perception; regional news

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The word to the young

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