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Conceptualization of personal characteristics described by colour similes


Linguistic and cognitive mechanisms of meaning formation when characterizing a person by means of colour similes exemplified by Russian, English and French languages are considered. Comparison is investigated as the mechanism of interaction between the concept of an object of comparison and the concept of a colour representative which results in a new substantial filling of the first and is only implied by a simile. Bases of objects and phenomena involvement as a certain colour representatives, and provides the scheme of prototypical category of colour representatives are analyzed. The contexts illustrating description of objective and estimated characteristics of a person by similes are given. Mechanisms of their linguistic expression and cognitive basis of their highlighting when expressed indirectly are defined. Analogical connection between personal appearance and objects chosen for representation of its colour shades at the cognitive level is provided. Functions of colour similes are described: characterization of personal appearance based on a colour shade; intensification of colour; characterization of a person based on colour as a result of influence; characterization of additional parameters of personal appearance; evaluation of personal appearance and physical or emotional condition; evaluation of personal inner qualities. Such evaluative types of colour representatives as general, sensory-flavour, aesthetic, ethical, emotional, utilitarian, standard evaluation are revealed.


linguistic and cognitive mechanisms; conceptual analysis; evaluation categorization; colour simile; colour representative; prototypical category; explication; implication; objective and evaluation characteristics

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