Menu: Home :: go to Journal :: switch to Russian :: switch to English
You are here: all Journals and Issues→ Journal→ Issue→ Article

Social aspects of fair in the urban culture space


We consider the necessity of the fair activities development in the urban culture space. A fair has the beneficial influence on social and cultural and economic changes in the urban environment. The research is based on the relevance of studying the fair potential as a social and cultural phenomenon, which is both economic and cultural as it contains functions of a social and cultural nature. To determine the fair social aspects in the urban culture space we consider fair as a social institution, examine its social and organizational activities. We consider the historical aspects of the fair appearance and functioning in the urban culture space. The social aspects of the fair are determined in many ways by the material world peculiarities which fill the fair space. Social, cultural senses and meanings are enclosed in the fair things and the fair itself is some kind of a language of culture. Communicative function of the fair is significant, it manifests itself in the creation of a communicative space, which includes communication, information exchange, self-realization, self-representation. A cultural and historical analysis of the fair social aspects led to several conclusions. Firstly, modern fairs are aimed at the preservation and reproduction of traditional culture. Secondly, such events contribute to the formation of new economic and social and cultural communication platforms. Such events as the fair fill the urban space with art, creative life, and allow urban culture to develop. The fair contributes to the renewal and dynamics of urban space. It preserves and complements the traditional sphere of cultural heritage.


urban space; fair; communication; culture; economy

Full-text in one file









1. Lendri C. Kreativnyy gorod [Creative City]. Moscow, “Klassika-XXI” Publishing House, 2011, 399 p. (In Russian). 2. Trubina E.G. Gorod v teorii: opyty osmysleniya prostranstva [The City in Theory: An Experience of Space Conceptualization]. Moscow, Novoye literaturnoye obozreniye Publ., 2011, 520 p. (In Russian). 3. Zotova L.R. Kreativnyy gorod: tvorcheskiye industrii ir azvitiyegorodov [Creative City: Creative Industry and Urban Development]. Kreativnaya ekonomika – Creative Economy, 2015, vol. 9, no. 11, pp. 1465-1490. (In Russian). 4. Fromm E. Chelovek dlya sebya [Man for Himself]. (In Russian). Available at: (accessed 20.09.2019). 5. Izhikova N.V. Yarmarka v sotsial’no-ekonomicheskom I kul’turologicheskom aspektakh: avtoref. dis. ... kand. kul’turologii [Fair in Social and Economical and Culturological Aspects. Cand. culturology diss. abstr.]. Moscow, 1998. (In Russian). 6. Fedotova N.G. Kreativnyye industrii (Creative Industries): teoriya i praktika [Creative Industries: Theory and Practice]. Kul’turnoye obozreniye. Informatsionno-analiticheskiy sbornik № 4 [Cultural Review. Informational and Analytical Digest no. 4]. Velikiy Novgorod, 2012, pp. 52-72. (In Russian). 7. Vizgalov D.V. Brending goroda [City Branding]. Moscow, Foundation “Institut ekonomiki goroda”, 2011, 160 p. (In Russian). 8. Lendri C. Razvitiye gorodov cherez kul’turu [Urban Development Through the Culture]. Ivanovo, 2000, Apr. (In Russian). Available at: (accessed 19.09.2019).



Section of issue


Для корректной работы сайта используйте один из современных браузеров. Например, Firefox 55, Chrome 60 или более новые.