Menu: Home :: go to Journal :: switch to Russian :: switch to English
You are here: all Journals and Issues→ Journal→ Issue→ Article

Verbal and nonverbal means of persuasiveness in business presentations

Annotation

To attract a potential customer a presenter should be capable of mastering verbal and nonverbal communication tools. To increase sales, speaker has to use all accessible means in the best way in order to grab customers’ attention and get them to purchase new product. The article investigates interconnections between verbal and nonverbal means for achieving persuasiveness in business presentations. The aim is to analyze the use and connection of verbal and nonverbal means in business presentations performed by one of the most outstanding speakers Mr. Steve Jobs. The conducted analyses showed that effective verbal (stylistic devices, powerful language, lexical diversity) and nonverbal means (posture, gestures, eye contact, clothing, voice and pause) are important in business presentations to achieve persuasiveness.

Keywords

verbal means; nonverbal means; business presentation skills; persuasiveness

Full-text in one file

Download

DOI

10.20310/2587-6953-2020-6-21-41-48

UDC

811.111

Pages

41-48

References

1. Kupsh J., Graves P.R. How to Create High-Impact Business Presentations. Lincolnwood, Ill., NTC Business Books, 1993, 244 p. 2. Jay A., Jay R. Effective Presentation: How to Create and Deliver a Winning Presentation. Glasgow, Pearson Education, 2004, 160 p. 3. Bradbury A. Successful Presentation Skills. 3rd ed. London, Kogan Page Ltd, 2006, 149 p. 4. Siddons S. The Complete Presentation Skills Handbook: How to Understand and Reach your Audience for Maximum Impact and Success. London, Kogan Page Ltd, 2008, 240 p. 5. Kaul A. Business Communication. 2nd ed. New Delhi, PHI Learning Private Ltd, 2009, 264 p. 6. Gallo C. The Business Secrets of Steve Jobs: Presentation Secrets and Innovation. New York City, McGraw-Hill, 2012, 536 p. 7. Agarwal M. Business Communication. Krishan Prakashan, 2014, 323 p. 8. Shalini V. Business Communication: Essential Strategies for Twenty-first Century Managers. 2nd ed. New Delhi, Vikas Publ., 2015, 938 p. 9. Guffey E.M., Rhodes K., Rogin P. Business Communication: Process and Product. 3rd ed. Toronto, Nelson Education Ltd, 2009, 232 p. 10. Sander P., Yate M.J. The Ultimate Business Presentations Book: Make a Great Impression Every Time. London, Kogan Page Ltd, 2003, 200 p. 11. Pearson J., Nelson E., Titsworth S., Harter L. Human Communication. New York, McGraw-Hill Education, 2011, 448 p. 12. Ridgley S.K. The Complete Guide to Business School Presenting: What Your Professors Don't Tell You... What You Absolutely Must Know. London, Anthem press, 2012, 276 p. 13. Panni K.P. FT Essential Guide to Making Business Presentations: How to deliver a winning message. London, Pearson, 2012, 184 p. 14. Hackenberg W., Leminsky C., Schulz-Wolfgramm E. Key Message. Delivered-Englische Version: Business Presentations with Structure. Haufe-Lexware, 2013, 232 p. 15. Weinschenk S. 100 Things Every Presenter Needs to Know About People. California, Berkeley, New Riders, 2012, 273 p. 16. Blatner A. About Non Verbal Communications. Available at: http://www.blatner.com/adam/level2/ nverb1.htm (accessed 19.09.2019). 17. Faulkner M.L., Faulkner-Lunsford M. Power Verbs for Presenters: Hundreds of Verbs and Phrases to Pump Up Your Speeches and Presentations. New Jersey, FT Press, 2013, 158 p. 18. Gardt A., Fix U., Knape J. Rhetoric and Stylistics: An International Handbook of Historical and Systematic Research. Berlin, Mouton de Gruyter, 2008, vol. 2, 1131 p. 19. McCarthy P.M., Jarvis S. Vocd: A theoretical and empirical evaluation. Language Testing, 2007, no. 24 (4), pp. 459-488. 20. Dillard J.P., Pfau M.W. The Persuasion Handbook: Developments in Theory and Practice. California, SAGE Publ., 2002, 896 p. 21. Galperin I. Stylistics. Moscow, Higher School Publ., 1977, 335 p. 22. Griffin C.L. Invitation to Public Speaking. 5th ed. Belmont, Cengage Learning, 2014, 400 p. 23. Argyle M. Bodily Communication. London, Routledge, 1988, 363 p. 24. Sethi A., Adhakari B. Business Communication. New Delhi, Tata McGraw-Hill Education, 2010, 312 p. 25. Mehrabian A. Nonverbal Communication. New Jersey, Transaction Publ., 1972, 226 p. 26. Ahuja S., Kushal S.J. Business Communication. New Delhi, V.K. Enterprises, 2009, 176 p. 27. Hamilton C. Communicating for Results: A Guide for Business and the Professions. 10th ed. Belmont, Cengage Learning, 2013, 528 p. 28. Anthony R., Boyd B. Innovative Presentations for Dummies. New Jersey, John Wiley&Sons, Inc, 2014, 384 p. 29. O’Sullivan T., Hartley J., Saunders D., Montgomery M., Fiske J. Key Concepts in Communication and Cultural Studies. 2nd ed. London, Routledge, 1994, 384 p. 30. Neuliep J.W. Intercultural Communication: A Contextual Approach. 5th ed. Los Angeles, SAGE Publ., Inc., 2012, 488 p. 31. Krogue K. Great Presentations: Tips from Great Presenters. Available at: https://www.forbes.com/ sites/kenkrogue/2013/05/16/great-presentations-a-checklist-from-great-presenters/ (accessed 19.09.2019). 32. Bovee C.L., Thill J. Excellence in Business Communication. 7th ed. New Jersey, Pearson Education Ltd, 2007, 572 p.

Received

2019-10-16

Section of issue

Language studies

Для корректной работы сайта используйте один из современных браузеров. Например, Firefox 55, Chrome 60 или более новые.